Supermarkets & hypermarkets
100%Full coverage of Qatar's supermarket and hypermarket chains, including Al Meera, Lulu, Carrefour, Monoprix, Safari and Spar.
Transind Trading & Distribution · Part of Transind Holding
FMCG distributor in Qatar, reaching 9 in 10 outlets
Since 1978 we have imported and distributed food, snacks, ice cream, home care and pet care across Qatar. Brands such as Kellogg's, Frito Lay, Ülker, KDD, Chips Oman, Lacnor and Nabati reach supermarkets, wholesalers, hotels, restaurants and petrol stations through our own warehouses and fleet, alongside our own Al Badia brand.
3,068Outlets served, 90% of the Qatar market
3,000+Products in our portfolio
16,000 m²Storage across 6 sites
300+Dry, chilled and frozen vehicles
−25°Cto ambient, controlled storage
1978Serving Qatar since
Who we supply
Distribution for every channel in Qatar
We reach 3,068 of the 3,417 outlets in Qatar, 90% overall coverage, across every sales channel.
Traditional trade
100%Every traditional trade outlet across Qatar is on our routes.
Groceries & direct-to-store
91%Our vans deliver straight to grocery stores and smaller shops, reaching 91% of them.
HORECA
84%Hotels, restaurants, cafés and caterers receive dry, chilled and frozen products from one supplier. Our group also runs over 80 Baskin Robbins and Dunkin' outlets, so we know food-service demands first-hand.
Petrol station stores
100%Every petrol station store in Qatar is covered, including Woqod, with fast-moving snacks, drinks and impulse lines.
Wholesale
69%Wholesalers and cash-and-carry operators buy in volume from our portfolio, with stock held in Qatar for fast replenishment.
What we distribute
Product categories
Food & pantry
Noodles, biscuits and pantry staples from brands such as Kellogg's and Ülker.
Snacks & confectionery
Chips, wafers and confectionery including Frito Lay, Lay's, Chips Oman and Nabati.
Beverages & dairy
Juices and dairy from KDD and Lacnor, and distribution of Coca-Cola products for Al Mana.
Ice cream & frozen
Frozen lines such as my/mochi Ice Cream, delivered by our temperature-controlled fleet.
Home care
Household and cleaning products for supermarkets, groceries and HORECA.
Pet care
Pet food from SmartHeart, SmartHeart Gold and Me-O.
Our own brand: Al Badia
Al Badia is the group's private label, covering oil, rice, pasta, canned food, spices, dairy, juices, water and tissues. See the Al Badia range
Brands and agencies
Brands we distribute in Qatar
Global and regional brands that rely on Transind for import and distribution in Qatar, alongside the group's own brands.
Transind Trading & DistributionGroup brand
Al Badia FarmsGroup brand
Coca-Cola (Al Mana)
Kellogg's Noodles
Frito Lay
Ülker
KDD
Lacnor
Nabil
Luna
Nabati
Chips Oman
Flamgo
Tulip
Al Yaqeen
Original
Montana
my/mochi Ice Cream
Delizioso
DOMO
MUM
Al Walimah
Al Batal
Barakat
Al Rabwah
Al Madina
Fire Bull
Shokubutsu
Lorx
Eco Care
SmartHeart
SmartHeart Gold
Me-O
Darina
KIF Al Mosafer
Budi
Artemios
Cold chain and logistics
Our own warehouses, our own fleet
16,000 m² across 6 sites
Racked dry storage plus chilled and frozen rooms, controlled from −25°C to ambient.
17,500 m² new warehouse
A modern facility at Manateq Logistics Park adds capacity for new brand partners.
300+ vehicles
A dry, chilled and frozen fleet run by 140+ trained warehouse and delivery staff.
Logistics companies in the group
The group also owns Transind Logistics and Qatar Express Customs Clearance, which support shipping and customs clearance.
Clients
Trusted by Qatar's largest retailers
Qatar's largest hypermarket and supermarket chains, alongside Qatar Airways and Woqod.
- Al Meera
- Lulu
- Carrefour
- Monoprix
- Safari
- Spar
- Ansar Gallery
- FFC
- Souq Al Baladi
- Masskar
- Grand Mall
- Rawabi
- City Hyper
- Food Palace
- Saudia
- NBK
- Ramez
- Woqod
- Qatar Airways
- Marza
- Family S.C.
For manufacturers
Your distribution partner in Qatar
International and regional manufacturers use Transind to launch and grow in Qatar. We take your products from the port to the shelf.
Market entry
We review your range, pricing and the channels where it will sell, and plan the launch with you.
Import and clearance
Shipping and customs clearance run through our group's own logistics and clearance companies.
Storage
Dry, chilled or frozen storage in our warehouses, at the temperature your products need.
Sales and delivery
Our sales teams and fleet put your products into supermarkets, groceries, HORECA, wholesale and petrol stations.
Why Transind
Backed by a Qatari holding group
Since 1978
Nearly five decades of trading in Qatar, through every market cycle.
A diversified group
Transind Holding employs 1,500+ people across eight sectors, giving partners a stable, long-term counterpart.
Retail and food-service insight
The group runs its own supermarkets (Food Palace, Dukkan) and restaurants, so we see what sells from both sides of the shelf.
FMCG distribution in Qatar: questions and answers
Who is Transind in FMCG distribution in Qatar?
Transind Trading & Distribution is the FMCG arm of Transind Holding, a Qatari group founded in 1978. It imports and distributes more than 3,000 products, including Kellogg's, Frito Lay, Ülker, KDD, Chips Oman, Lacnor and Nabati, and the group's own Al Badia brand.
How much of the Qatar market does Transind reach?
Transind reaches 3,068 of 3,417 outlets in Qatar, about 90% of the market, with full coverage of supermarkets, traditional trade and petrol stations, 84% of HORECA and 69% of wholesale.
Can Transind handle chilled and frozen products?
Yes. Transind has 16,000 m² of storage across 6 sites with chilled and frozen rooms, controlled from −25°C to ambient, and a fleet of more than 300 dry, chilled and frozen vehicles.
How can a manufacturer appoint Transind as its distributor in Qatar?
Send a request through the supplier and partner portal on transindgroup.com with your company profile and commercial registration, or email contactus@transindgroup.com. Your request reaches the right team.
Does Transind supply hotels, restaurants and caterers?
Yes. Transind serves 84% of HORECA outlets in Qatar with dry, chilled and frozen products. Call +974 4441 7935 to open an account.
Talk to our FMCG team
Retailers, HORECA buyers and brand owners: tell us what you need and the right team will reply.